Moremi
Stay & safaris
When to go
Wildlife & experiences
Areas of the reserve
Planning your trip
Booking with us
Moremi.com privacy policy
This policy sets out what we do with personal data, and why. It covers everything the site and our own booking process collect — an enquiry, a quote, a booking, the newsletter, the survey we send after a trip, and the visit itself.
1 · Who we are, and how to reach us
This site trades as Moremi.com. The controller of the personal data described here is the company named in full at the foot of this policy.
Anything about your data — a question, a correction, a request under the rights in section 8 — goes to privacy@moremi.com, and a person answers it.
2 · What we collect
We collect what an interaction actually needs, and nothing beyond it.
- (a) An enquiry: your name, e-mail address, rough timing, who is travelling, and whatever you choose to tell us about the trip you have in mind.
- (b) A quote: the same, plus the detail a written proposal needs — dates, party composition, budget shape.
- (c) A booking: full names, dates of birth, passport details, nationality, next of kin, dietary and mobility requirements, and payment details handled by our payment provider rather than by us.
- (d) The newsletter: your e-mail address, and whether you have opened it.
- (e) A post-trip survey: your answers about the trip, and the trip they relate to.
- (f) A visit to the site: the pages you read, the device and browser you read them on, and the approximate region you read them from.
Some of what a booking needs is sensitive. Health conditions, medication, mobility needs and dietary requirements are special-category data under Article 9. We ask for them so a trip can be judged suitable and safe, we hold them on your explicit consent, and we pass them no further than the camp, guide or carrier who needs them.
3 · Why, and on what legal basis
Every purpose we hold data for carries its own lawful basis. They are paired here so that neither can be read without the other.
- Answering your enquiry and writing you a quote
- contract
- Arranging and delivering a trip you have booked
- contract
- Passing passenger details to carriers and authorities where the law requires it
- legal obligation
- Keeping accounting and booking records
- legal obligation
- Health, dietary and mobility information, so a trip is suitable and safe
- explicit consent
- Sending the newsletter
- consent
- Understanding how our own trips perform, from post-trip surveys
- legitimate interests
- Keeping the site secure and working out which pages help
- legitimate interests
- Analytics and advertising cookies
- consent
- Publishing a quoted survey comment where the guest has agreed
- consent
- Sharing identifiable feedback with the accommodation concerned where the guest has agreed
- consent
4 · Post-trip surveys, and what we publish
After a trip, we ask our guests what actually happened. The answers are a short structured survey — how the camps performed, what was seen, what the guiding was like — and they are the evidence behind the figures published on this site.
Responses are held in our own operational systems and used to inform the guidance we give other travellers. Figures published on the site are aggregates computed from every response we hold, favourable or not.
Raw responses are not published as a matter of course. Two things happen only with your agreement, and neither happens without it: we may ask to publish a short comment from your survey on the page of the camp, lodge or package it concerns — one comment, quoted as written, only where you have said yes; and we share your feedback with the accommodation concerned in a form that identifies you only where you have agreed to that. Decline either, and your response still counts in full towards the aggregates.
The basis for this is our legitimate interest in understanding how the trips we sell perform, and in being able to tell other travellers the truth about them. You can ask us to exclude your response at any time, and we will.
5 · Who we share it with
We share personal data with the people who have to have it in order for a trip to happen, and with nobody else. We do not sell it, and we do not trade it.
The camps, lodges and guides delivering your tripNames, dates, arrival details, and the dietary or medical information they need.
Charter operators and ground handlersPassenger manifests, weights where an aircraft requires them, and transfer details.
Our booking and quoting systemThe system our own team works in to build quotes and manage bookings.
Our payment providerCard details go to them directly, not to us.
Carriers and authorities where the law requires itAdvance passenger information, under the obligations carriers are subject to.
Our analytics and advertising platformsOnly where you have accepted those categories.
Our newsletter providerYour email address and the record of your consent, if you subscribe.
Our hosting and media deliveryRequest logs, and the images and film delivered to your browser.
Our map providerYour IP address and map usage, when a map loads.
6 · Transfers outside the EEA
A safari cannot be delivered inside the EEA. Camps, guides, charter operators and ground handlers are in the countries you are travelling to, so delivering the trip you booked necessarily means sending your details there.
Camps, guides, carriers and handlers in AfricaThe transfer is necessary to perform the contract you have with us — Article 49(1)(b).
Software and platform providers outside the EEAThe European Commission's Standard Contractual Clauses, with the transfer assessment they require.
7 · How long we keep it
Each kind of data has a period, and the period has a reason. Where a period is set by law rather than by us, the table says so.
| What | How long | Why |
|---|---|---|
| Enquiry and quote correspondence | Two years from our last exchange | So we can pick up a conversation you come back to, and answer follow-ups. |
| Booking records, invoices and itineraries | Seven years after the trip, as Dutch tax law requires of accounting recordsstatutory | A statutory obligation, not a choice of ours. |
| Health, dietary and mobility information | Deleted within three months of the trip ending | It is needed to run the trip and for no purpose afterwards. |
| Passport and identity details | Deleted within three months of the trip ending | Held only to satisfy carriers and immigration while you travel. |
| Post-trip survey responses | Five years from the trip for the individual response | The aggregate figures it feeds carry no personal data and outlive it. |
| Newsletter subscription | Until you unsubscribe, then a minimal suppression record | So an unsubscribe stays honoured rather than being undone by the next import. |
| Website analytics | Fourteen months | Long enough to compare one season with the next, and no longer. |
8 · Your rights
Under the GDPR you have the following rights over your personal data. All of them apply here, and all of them are exercised the same way — by writing to the address in section 1.
- Access — to be told what personal data we hold about you, and to receive a copy of it.
- Rectification — to have anything inaccurate corrected, and anything incomplete completed.
- Erasure — to have your data deleted, where we have no overriding obligation to keep it.
- Restriction — to have us stop using your data while a question about it is resolved.
- Portability — to receive the data you gave us in a portable form, or have it sent onward.
- Objection — to object to processing we carry out on the basis of legitimate interests.
- Automated decisions — not to be subject to decisions made solely by automated means. We make none — every quote is written by a person.
- Withdrawal of consent — to withdraw consent at any time, where consent is the basis we rely on. Withdrawing it does not undo what was lawful before.
Exercising any of these is free. We do not charge an administration fee for a subject access request, and we answer within one month.
If you are not satisfied with how we have handled your data, you can complain to the Dutch data protection authority, the Autoriteit Persoonsgegevens, or to the supervisory authority in your own country.
10 · Changes to this policy
When this policy changes materially we change the date at the head of it, and where the change affects how we use data you have already given us, we tell you rather than waiting to be found out.
Earlier versions are kept, and we will send you the one that applied to your booking if you ask for it.
Moremi.com is a trading name of Idlewild Africa Travel B.V., a private limited company incorporated in the Netherlands.
Registered address: Muurhuizen 104, 3811 EL Amersfoort — not an address for correspondence.
Chamber of Commerce (KvK) 70511268 · VAT NL858351559B01