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Editorial standards
How the pages here are researched, dated, corrected — and paid for.
One set of working rules.
Everything on Moremi.com — every rate, every date, every claim about what Moremi is like on the ground — is written under one set of working rules: how pages get researched, what the dates on them mean, what happens when we get something wrong, and where software sits in the work.
How pages are researched and written.
Every page here is built from three kinds of material. Our own working knowledge of the reserve, kept current on the ground; first-party guest evidence, from surveys our own guests complete after they travel; and published primary sources — the parks department, the concession managements, the carriers.
A claim we cannot stand behind is not softened — it is cut. Where we cannot verify something, the page says nothing rather than assuming.
Settled facts stand plainly; contested or counted claims carry their source on the page. And figures are not left to age: where the basis for a figure has lapsed, the figure is removed until it can be checked again.
What the dates mean.
A Published date is when a page first said what it says. An Updated date appears beside it — never instead of it — when something material has changed. Dates are not refreshed to look current; a page that has not changed keeps its date.
Perishable figures — park and concession fees, indicative flight rates — carry their own verification dates, and are withdrawn when those lapse.
These standards were last reviewed on 22 September 2026.
Corrections.
If a page is wrong, write to corrections@moremi.com. We check every report against the page's sources; where the page is wrong, it changes, and the change is dated.
A correction is visible: the Updated date moves, and a material correction is noted on the page it touched.
What counts: factual errors, stale figures, claims that no longer hold. Disagreement with an editorial judgement is welcome at the same address — it gets an answer rather than a correction.
Where AI sits.
Software helps with research, analysis, and drafting.
Nothing publishes on its own. Every page is edited and stood behind by the publication; responsibility for what a page says is fully human, on every page.
What is not done: no auto-published pages, no invented bylines, no guest voices written by machine.
What is not for sale.
No advertising, no paid placement, no affiliate links. Camps do not pay to be featured here, and what a page says about them is not for sale. The site is published by the company that plans and books the trips it describes — that, and nothing else, is how it pays for itself.
The rules read — now the site.
Who writes this site, and what it is for, is its own short read. Or, if a trip is taking shape, tell us what you have in mind.