How we gather guest evidence

Where the evidence comes from.

Every guest who books through us is invited to complete a survey after they travel. What they saw, how the camp looked after them, how the trip ran. Not scraped reviews, not third-party ratings, not camp-supplied claims — our own guests, on the record with us.

The body of responses grows with every trip, and it is the same evidence our own recommendations are made from. We advise from the data we show.

How a figure is made.

A displayed figure is an aggregate — a share of the stays reported to us, or an average rating — and it always appears with how many stays it was computed from.

Where too few guests have stayed at a camp for a figure to mean anything, no figure is shown: below a sensible minimum, we show nothing rather than something flimsy.

Every figure is a statement about past stays, never a prediction — what guests reported, not what a future guest will see. And figures are computed once, centrally, from the full body of responses: a camp's rating is the same number wherever it appears on the site.

What the figures cannot tell you.

Wildlife makes no promises. A high reported rate says what happened, not what will.

Sighting rates rise with the length of a stay, so alongside a camp's figures the site notes how long the guests reporting on it typically stayed.

And a survey measures what guests noticed and chose to report. Careful evidence, with its edges stated — not laboratory truth.

What we don't publish.

The displayed figures are computed from every response — favourable or not. The full body of responses is not curated, and a poor rating counts exactly as a good one does.

What stays unpublished is the raw written commentary. Guests write to us, not to the internet — names, travel details, candour offered in private — and none of it moves without the guest's agreement. Criticism does its work inside the operation: it shapes what we recommend and what we raise with camps; where a comment appears on a page, it is there because the guest said yes.

Survey responses are held in our own systems and are not published or shared in a form that identifies you except with your agreement; how we handle personal data is set out in the privacy policy.